In today’s article, we will look at the benefits of having a professional profile on Instagram.
Let’s look at five of them.
- Access to Instagram statistics.
Instagram provides minimal performance analysis data for the average Instagram user. This was a business problem, so they created Instagram Insights for businesses and professionals.
Instagram Insights provides businesses with all the necessary data they need to know about their accounts and how they run their posts. It helps to better understand the content. It provides information about your followers to help you create an image of who you really care about what you post.
Shows you your Instagram performance last week – any changes to followers, number of messages, impressions, reach, profile views, website clicks and email clicks.
They then give you detailed demographics for your fans – gender, ages, cities and country locations, and when they’re most active.
2) Ability to add a communication button
A useful addition that is allowed for business profile accounts is the ability to add a button to your profile. When someone clicks on the button, you can set it up so they can email you, have a phone call with you, or give them a map showing your location.
- Your activity will be displayed on
when you created your Facebook page, you were asked to select the industry in which your business operates. So when you then link your Instagram Business Profile to your Facebook page, this information crosses your Instagram profile. You can edit this information directly on Instagram if needed in the future.
- Ability to add links to Instagram
one of the most annoying things about Instagram, in terms of marketing, is that you generally can’t use clickable links. If you use a personal profile, the only link you can use is one in your profile.
Instagram Stories provides another option, however. A useful option for some Instagram accounts is the ability to add a URL to your Instagram story.
This is especially important when, as Loco wise reports, 75% of Instagram users receive an action like visiting a site after reviewing a story.
However, the ability to add links to Instagram blogs is not available to all businesses. You must have a business profile with 10,000 followers before Instagram can give you access to this feature.
5) Ability to advertise on Instagram and create promotional messages
If you have the budget to promote Instagram posts and advertise on the platform, you’ll need to use a Business profile.
This is another area where the link between Facebook and Instagram is obvious. You can create your Facebook ads and choose where you want your ad to be placed. Instagram is one of the options that Facebook offers you – others are different posts as a post on Facebook and Messenger.
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