The Instagram search feature works like google of social media. It’s an incredible tool for searching brands, posts, hashtag and locations on Instagram platforms. It has much importance for business purpose, by using this tool a business can secure its position on Instagram by engaging with users with informative and attractive posts which can lead users to follow that business or brand. Here are some tips to make you visible on Instagram search:
What Instagram Search Means?
Instagram search is the part of the explore page, and it’s a kind of directory for each Instagram account. Instagram categorizes the search results so you can find your desired thing easily. It is amazing to be on top of search results, but how can you be there at the top of the search result? The next topic is going to give an idea that you can improve your position on Instagram.
Instagram’s Search Working Style
As mentioned earlier, Instagram search works like other search engines e.g. Google. It can read profiles and learns how to reveal profile aspects when searched. Instagram search also depends on various factors like your following, connection, and your likes about Instagram videos and photos. In other words, Instagram Algorithm works really hard to provide you correct and related search results. All search results base on your Instagram behavior that what kind of profiles you like the most and engage with them. Instagram does some math and predicts the profiles you would like in the future. So, the search tool has the power to put you in front of your audience.
#1: Optimize Name Field with Keywords
When you think to make your presence on search results, you have to optimize your name first. You can customize your “Name” field also and it is searchable and it has a separate entity than the Instagram handler. In simple words, you can edit your name with keywords that reflect you and your business image in a better way and the use of most searched keywords can help you to be on top of search results. You can go to your profile and tap “Edit Profile” to make changes according to your needs.
#2: Optimize Bio with Hashtag & Keywords
Similar to your name optimization, you can also optimize your bio on Instagram with more searched volume keywords for your business and brand. Instagram gives you an option of the clickable hashtag in your bio, that can benefit you in hashtag searching and directing to your site, etc. If you are running a food and beauty profile, you can choose “superfood”, “health” and “beauty” at the start of your bio. These keywords convey your brand information to users and boost your profile in search results too.
#3: Location tag to all your posts and stories
Whenever you post on Instagram and use a location tag. There are more chances that you will be in search results about that specific location. It is available for both IG posts and stories. Most Instagram users use the places tab. When someone taps on tab may your post be on top. So, tag location gives you ultimate chances of more views, engagement and potential followers for your profile. If you want to increase your followers, then you must try the tag location feature in your posts because it carries the opportunity of organic growth.
#4: Hashtags in All Your Posts and Stories
Like location tags, hashtags are also essential for the growth of your followers. It is observed that a post with at least one hashtag has 12.6% more engagement than a post without any hashtag. When you prefer to use the hashtag, it gives you more opportunities because it is shown on the top tab and tags tab. It is worth to mention that like location tag, a hashtag also has a feature of the Instagram Stories button, with the help of this button you can watch stories by using a specific hashtag. It is suggested that you should make a business hashtag and use it for all posts and stories. Most of the time, your user or customers love to mention you in their post by your business hashtag. This act can boost your visibility on Instagram. It is a kind of free advertisement for you by your followers. The most important thing, that if you’re planning to create a new hashtag for your business, consider a fit in keyword with your business name into your branded hashtag.
#5: Update Profile with your physical location
Updating your profile with your physical location it creates a positive impact on your followers. Most of the businesses have physical locations, like a hotel, restaurant, gym, etc. When you mention your real location on your profile, actually you open a new door towards your progress and valued interaction with your customers. Your customers can visit your place or store and place an order for your services. It is remarkable to divert your Instagram visitors to the physical location of your store. If someone searches on Instagram with a location maybe your store pops up on top in search results. For sorting out location tags, you can go to the setting of the Facebook page and can update your location information. You have to note down one thing, that there should be a Business Facebook page and Business Instagram profile to update these changes. Instagram facilitates you with a bonus of buy Instagram followers uk and providing information about your business details like full address, opening, and closing timings and business contact numbers for customer queries.
#6: Follow & Engage with Complementary Brands
Instagram is good at the algorithm, which means it knows that what is your interest on Instagram. It recognizes your likes and engagement on Instagram with others, with the help of this wealthy data Instagram can predict that what might you enjoy in next. IG shows suggested profiles to you that you can follow them to boost your engagement on Instagram. If you want to see the suggested profiles for you, simply you can tap on the search bar on Instagram explore page, it will show a list of people you may interested and this result will be generated by the result of your behavior on Instagram.Bottom of Form