You might look at successful influencers and even many businesses and wonder why they’re so successful on social media. How is it that they will have thousands of followers interacting with their posts once you are lucky to break into double figures?

Obviously, this is a complex issue. One of the reasons that some people and businesses succeed online is due to the standard of their social posts. They don’t post solely to market their products. They post to interest and captivate their followers.

Successful social media users vary the kinds of social posts they create. They don’t make every post a link to their product, listing their prices, or maybe linking to their blog posts. Every post is different, and any sequence of posts includes a good sort of post types.

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The most significant hurdle many of us who operate corporate social accounts face is overcoming the perception that a social account exists solely to sell a product. Actually, business social accounts exist to interact with an audience. In time, your brand is going to be so familiar to your audience that they’re going to automatically consider you when they need the kind of product you sell. In the meantime, you would like to stay your posts fresh, exciting, and varied, without appearing like an advertising channel.

Another important consideration is the need to be social. Engagement is important for any successful social media campaign. You would like to vary your posts to maximize social engagement.

There is a surprisingly large number of post types you may consider for your post. Just avoid falling into a rut and making identical-type posts repeatedly.

Type of Posts that Can Get More Engagement:

  1. Product Posts
  2. News/Trending Posts
  3. Competitions
  4. Stock Photograph Posts
  5. Screenshots
  6. Infographics
  7. Work Place behind the Scene
  8. Videos
  9. Polls
  10. Questions
  11. Quotes/Memes
  12. Stories
  13. Live Stream

All these types of posts can get more interest in your followers and can increase engagement.

1)    Product Posts

The first kind of post is, unfortunately, the default post that unimaginative firms make. It’s easy to form every post an advertisement for your product. Unfortunately, you’ll not build up your audience this way, and when the social networks spot the shortage of engagement on your posts, their algorithms will make your posts almost invisible to your followers.

That doesn’t mean that you just shouldn’t make any product posts, however. You continue to have some opportunity to market your products. However, limit these posts to happen no more than 10% of your entire posting output.

2)    News/Trending Posts

People liked to be kept up-to-date with what happens around them. If you’ll find how to legitimately tie within the latest news or craze along with your business, you’ll create a post on that theme. However, in your effort to be seen as current, avoid writing a trending post if it’s irrelevant to your social audience.

Overall, news articles generate more shares than the other type of post.

While your post doesn’t need to relate to your product in any respect, it will perform better if you discover some connection and may inform your followers why you select to post on this subject.

This may include posts connected with any sponsorship activity your brand may participate in.

3)    Competitions

One way to build engagement is to make a competition for your followers. You’ll make posts build up excitement for your competition. These posts reward your followers for his or her engagement.

The more you run interesting and worthwhile competitions, the more people will observe your social posts.

However, any competition must be relevant to your audience. Especially, your competition prize must be something that your audience will value, and preferably something which will be of less interest to those not in your target market.

Some firms have spent a considerable sum of cash buying generic high-value prizes, like iPods, then been disappointed when analyzing the results of their competitions. The matter with such a prize is that while the engagement statistics for your competition posts will rise, many of the entrants will take little interest in your other posts or products. , Ideally, you need a laser-like focus between your competition prize and also the interests of the type of individuals you would like to enter your competition.

4)    Stock Photograph Posts

There will be little question. People love visual social media. Indeed, most social posts, regardless of what the type should include some form of a social image.

Most businesses find that their most successful posts include images. In fact, the quickest-growing social network, Instagram, relies on the visual component of its members’ posts. You know on Twitter, tweets with images receive 150% more retweets than tweets without images.

However, you’ll notice a decreasing return on your social investment if you simply add images for the sake of it. You would like to share pictures that connect along with your followers’ emotions.

The cheapest and easiest method to source images for your posts is with stock photography. However, you do have to take care of it. Too many stock images are cheesy and unnatural – and they do one no favors if you share such content.

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Look for high-quality stock photos to share. Consider paying for images from a photograph library if that’s within your budget. Whether you use paid or free images, search for interesting pictures that have some relevance to the message you’re trying to urge across.

You must often use high-quality stock images to enhance your other type of posts. As an example, if you include good photography in your blog posts, share these in those social posts that promote your blog posts.

Whenever you share a stock photograph, stop for a second, and ask yourself whether you’d be prepared to share that image if you found it in your social feed. If the answer is no, search for a much better, more exciting picture.

5)    Screenshots

Screenshots may be a useful way to demonstrate something to your followers. This can be particularly useful for software companies who use screenshots to depict features of their products in action.

There is also an important psychological reason to use screenshots. People are more likely to trust somebody once they can see something for themselves. Screenshots can often achieve this.

6)    Infographics

Infographics have become incredibly popular over the previous couple of years, particularly for visual learners. The brain processes visual information much quicker than text.

Infographics perform very well on social media, generally becoming viral. They include salient facts, visible at a look. If you choose infographics relevant to your audience and include teaser facts within the text that accompanies your image, interested followers will click on your post for the complete infographic.

7)    Work Place behind the Scene

People like to see behind the scenes. This can be even as relevant to a factory, an office, or maybe the making of a serious movie.

In the case of a business, behind-the-scenes images or videos help to humanize the place for potential customers. They emphasize that customers are served by people, not faceless robots.

As with personal photographs, workplace behind-the-scenes shots help establish originality and trustworthiness.

8)    Videos

Video is now extremely popular. YouTube exists exclusively for video posts, and most of the other networks now encourage you to create video social posts also.

Videos can cause a number of the highest engagement rates, with many of us commenting on and sharing the videos they view.

Again, you’ll want to mix-and-match the kinds of videos you produce. You’ll make some promotional, others instructional, and you’ll post some videos purely for entertainment value.

Just ensure that you have the rights to any video you upload – don’t share copies of the most recent Hollywood blockbusters via your company social accounts.

9)    Polls

If you can consider a relevant question for your audience, you’ll create a poll as a wonderful way to improve your engagement. This can be particularly the case if you’ll consider a relevant, but contentious, topic.

Although social media polls are highly unscientific, they will provide a general idea of your audience’s views on a specific topic – although you need to remember that any self-selected poll will always give biased answers.

10)  Questions

Polls are the same as questions, but you don’t give your followers a chance to record their answers. The concept is to ask your followers a relevant question, that creates them think twice about their views on a specific topic or situation. You’ll generally want the question relevant to your organization and your audience, however. Be prepared for silly answers in your comments, if you misjudge your question, however.

11)  Quotes/Memes

Some people struggle to examine the purpose of quotes or memes. However, you can’t escape from the actual fact that quotes and memes are incredibly popular. Indeed, in many ways, a meme is just a quote that’s so popular that it goes viral.

Memes are often funny and entertaining – they’re certainly interesting, and thought-provoking.

A surprisingly large proportion of successful posts are quotes/memes, so every business should share some as a section of their posting strategy.

Many of the most effective quote/meme posts go one step further and include a graphic showing the relevant phrase, often with a thought-provoking background image.

As well as the actual quote, and the graphic you decide on to accompany it, you must also carefully consider the font you use. Fonts have different emotional impacts – as an example, you wouldn’t use Comic Sans for a serious quote. Likewise, Times New Roman isn’t really a decent selection for a fun, quirky, light quote.

12)  Stories

Instagram Stories, Snapchat, and Facebook Stories allow you to tell more of your story than any album of individual photos can.

Stories allow you to tell a story, over every day, using a combination of images and videos. They vanish after 24 hours but are perfect for storytelling.

13)  Live Stream

Livestreaming on Facebook, Instagram, and other relevant social platforms is becoming necessary for businesses eager to be a part of the social scene. It’s a superb way to add an individual’s face to the business. You also have the choice to make the Livestream available afterward to those that missed the first broadcast.

It is necessary that your Livestream must provide information of interest to your audience. These people invest their time with you, and you would like to reward them accordingly. Depending on the subject of your Livestream, you’ll still be ready to promote your product but don’t do so at the expense of your viewers. If your Livestream isn’t exciting and/or entertaining, people won’t return for your next broadcast.

Summary: So, the conclusion is that social media posts type is so important to build followers interests and also it increases engagement. An individual profile or a business profile must focus on it because it may help both.

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